This award will be given to the retailer that has driven growth through their own brand offer. The entry can cover one specific own brand or their whole private label offering.
What criteria are the judges looking for?
Judges will be looking for evidence of an own brand that has better catered to customer needs, made the retailer more relevant, and driven sales and profit growth.
Entries for 2025 are now closed. Check back here for our shortlist which will be announced soon!
