2026 shortlist
Excellence Awards

Congratulations to our finalists, we can’t wait to celebrate with you!

14th October | The Underglobe 

Fashion Retailer of the Year

Grocer of the Year

Homeware Retailer of the Year

Home Furnishing

Beauty Retailer of the Year

Retail Excellence Diamond Award

Lifetime Contribution Award

David Denton

Director, DB Shoes Limited

Dame Mary Perkins & Doug Perkins CBE

Co-Founders, Specsavers

Sue Lockey

Co-Founder & CEO, The Puppet Company

Sir John Timpson

Director, Timpson

Rising Talent Award

Alexander Emmanuel-Jones

Commerical Director

Helin Tu

Creative Product Strategy & Brand Direction Consultant

Adam Seabrook

Commerical Business Analyst

Martin Snewin

Project Manager

Natalia Narloch

Senior Buyer - Soft Drinks & Crisps

HR Excellence Award

Marketing Team of the Year

Brand Partnership of the Year

JoJo’s Spring Kidswear campaign, “Let Them Roam” with Godstone Farm
Lush and Super Mario Bros
Peppa Pig and Hamleys
The Puppet Company and Hamleys
Krispy Kreme and Caburys
Lidi with Hunsnet and Liberty X
Trafford Centre and JD Sport

Own Brand of the Year

Supply Chain Initiative of the Year

in association with Acopia
Paul Smith x Ingrid
Footaslyum x invent.ai with Zipline

New Store of the Year

in association with Scala
The Black Farmer, White City
B&Q TradePoint, Barking
Harding Retail, Palm Pals
Boots, Fragrance Boutique - East London's Broadgate Central
Decathlon UK, IKEA
WHSmith, Heathrow Airport (Terminal 5)
Sports Direct, Liverpool

Digital Team of the Year

Digital Initative of the Year

Ann Summers x PMC
Paul Smith x Ingrid

Sustainable Retailer of the Year

in association with Daikin

Women in Leadership Award

Billie O'Connor

CFO Mulberry & Founder at NOVA Community

Sonica Beckman

CEO

Simone Oloman

CEO & Founder

Maëlle Gasc

Co-Founder and Deputy CEO

Sue Lockey

Co-Founder & CEO

Kasey Swithenbank

Head of UK & Ireland Retail

Carina Hummel

Managing Director Optics

Carey Pearson

Head of Brand & Integrated Marketing

Victoria Jenkins

CEO/Founder

Christmas Ad of the Year

Physical Activation & Retail Media Award

Nivea Disney Lip Superdrug Unit
SHEINs pop-up retail experience at Future Stores
Life Is For(e)play
Beyond the Bottle
Party Season: From Midnight to Morning Light’
Clarins' Double Serum Foundation

Congratulations to our finalists, we can't wait to celebrate with you!